AUDIENCE METRICS IN DIGITAL JOURNALISM: THE CONTESTED MEANING OF ALGORITHMS

Authors

  • Madina Nurutdinova Associate Professor, Department of Digital Media, Uzbekistan Journalism and Mass Communications University

Keywords:

digital media, web analytics, audience metrics, algorithms, algorithmic publics, clicks, Chartbeat, newsroom, journalistic field, quantification.

Abstract

Using the case of two news websites in New York and Paris, it demonstrates that identical technological tools acquire different meanings in different institutional settings, and it analyses the tension between “editorial” and “click-based” modes of evaluation, as well as bureaucratic and disciplinary models of newsroom management. The article concludes with implications for digital media practice and journalism education in Uzbekistan

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Published

2026-05-31

How to Cite

Madina Nurutdinova. (2026). AUDIENCE METRICS IN DIGITAL JOURNALISM: THE CONTESTED MEANING OF ALGORITHMS. INTERNATIONAL JOURNAL OF SOCIAL SCIENCE & INTERDISCIPLINARY RESEARCH ISSN: 2277-3630 Impact Factor: 8.036, 15(05), 58–65. Retrieved from https://www.gejournal.net/index.php/IJSSIR/article/view/3008