INTERNATIONAL JOURNAL OF SOCIAL SCIENCE & INTERDISCIPLINARY RESEARCH ISSN: 2277-3630 Impact factor: 8.036

“A ROADMAP FOR THE IMPLEMENTATION OF DIGITAL TECHNOLOGIES TO IMPROVE THE QUALITY OF TEACHING IN EDUCATIONAL INSTITUTIONS AND THE EVALUATION OF ITS EFFECTIVENESS”

To‘xtamisheva Dilrabo Shermonovna — Tue, 24 Feb 2026 00:00:00 +0000

The aim of the study is to develop a strategy for improving the quality of teaching through the implementation of digital technologies in the educational process and to evaluate its effectiveness. The research methods include literature analysis, surveys and expert assessment, as well as the measurement of effectiveness based on statistical indicators. As a result, a roadmap for the integration of digital technologies has been developed, and criteria for evaluating its effectiveness have been identified. The findings of the study are intended to be used as practical recommendations for enhancing the quality of education.

BIG DATA AND AI FOR IMPROVING MARKETING DECISION-MAKING IN DISTRIBUTION COMPANIES

Jamoliddinov Fakhriyor Shodiyor ugli — Tue, 24 Feb 2026 00:00:00 +0000

This article examines the transformative role of Big Data and Artificial Intelligence (AI) in enhancing marketing decision-making within distribution companies. It explains how AI enables a strategic shift from descriptive reporting toward predictive insights and prescriptive, value-creating actions. Key applications include trade promotion optimization, dynamic pricing strategies, and highly personalized retailer engagement. The article also presents a maturity model for effective adoption and emphasizes that leveraging AI represents not only a technological enhancement but also a strategic opportunity to strengthen marketing ROI and achieve long-term, sustainable competitive advantage in an increasingly data-driven marketplace.

EXPERIMENTAL TOXIC HEPATITIS LEADS TO PROGRESSIVE RETINAL NEUROVASCULAR DEGENERATION

Gulnoza O. Khidirova, Abboskhon B. Burkhonov — Sat, 28 Feb 2026 00:00:00 +0000

Toxic hepatitis is accompanied by pronounced systemic metabolic disturbances that extend beyond hepatic tissue and involve extrahepatic organs, including the retina. The present study was designed to characterize morphological alterations of the retinal layers in an experimental model of toxic hepatitis and to evaluate the potential protective effects of hepatoprotective therapy. Thirty adult rats were randomly allocated into three groups: intact control, toxic hepatitis, and toxic hepatitis treated with silymarin. Retinal specimens were subjected to histological and histochemical examination using hematoxylin–eosin, periodic acid–Schiff (PAS), Nissl staining, and silver impregnation techniques. Induction of experimental toxic hepatitis led to marked disorganization of retinal laminar architecture, thickening of retinal vascular walls, degeneration of photoreceptor elements, and a significant decrease in ganglion cell density (p < 0.05). PAS staining demonstrated enhanced accumulation of glycoprotein components within the walls of retinal microvessels, indicating metabolic and structural vascular impairment. Administration of silymarin resulted in partial attenuation of both vascular and neuronal damage; however, complete restoration of normal retinal morphology was not achieved. Overall, the obtained results indicate that retinal structural alterations mirror systemic toxic injury associated with experimental toxic hepatitis, supporting the retina as a sensitive morphological indicator of extrahepatic manifestations of hepatic pathology.

THE EVOLUTION OF CIRCULAR ECONOMY FINANCING CONCEPTS IN THE SUSTAINABLE DEVELOPMENT PARADIGM.

Isamuxamedov Boxodir Baxramovich — Sat, 28 Feb 2026 00:00:00 +0000

In the context of increasing environmental constraints and growing systemic risks to sustainable development, the transformation of financial mechanisms to support the circular economy is of strategic importance. The aim of this study is to identify patterns and stages in the evolution of circular economy financing concepts within the sustainable development paradigm, as well as to justify their institutional and instrumental transformation.

IMPROVING THE CYBERSECURITY SYSTEM OF BANK PLASTIC CARDS

Kurbonbekova Mohichehra Turobjonovna, Maxmudova Muxlisa Qodirjon qizi — Sat, 28 Feb 2026 00:00:00 +0000

This article theoretically argues that digital transformation is a strategic necessity for banks to remain competitive with fintech companies as a result of rapid technological advancements in digital transformation. In addition, the theoretical foundations of digital transformation in retail banking are critically examined, and the main principles of diffusion of innovation theory, resource-based view (RBV), institutional theory, service-oriented logic (SDL), technology adoption models, and dynamic capabilities are extensively analyzed. It is argued that digital transformation is not just about implementing digital tools, but also about creating value, delivering services, working with customers, improving efficiency, and increasing interbank competitiveness. By analyzing a large body of scientific literature, the study identifies gaps in existing theoretical frameworks and attempts to identify how banks can adapt to the digital economy, increase investment in innovation, and become digitally mature. Such analyses contribute to the field both scientifically and practically by offering comprehensive development models to understand the systemic and multidimensional dynamics of digital transformation in retail banking.

IMPROVING THE TRANSPORT AND LOGISTICS SYSTEM FOR SMALL BUSINESS DEVELOPMENT

Ismoilov Narimonjon No‘monjon o‘g‘li — Sat, 28 Feb 2026 00:00:00 +0000

The development of small businesses can be significantly enhanced through the improvement of transport and logistics systems. In modern economic conditions, supply chains play a crucial role in production, trade, and service delivery. Therefore, the efficiency of transport logistics has become an important factor for small business performance. The study examines transport logistics operations in production, trade, and service sectors, including freight and passenger transport as well as logistics center activities. The research highlights the relevance of improving logistics infrastructure to support sustainable small business growth.

VERTICAL FISCAL IMBALANCE AND THE FINANCIAL INDEPENDENCE OF LOCAL BUDGETS: THEORETICAL FOUNDATIONS AND INSTITUTIONAL MECHANISMS

Muxitdinov Sidikkhoja Akobirkhoja ugli — Sat, 28 Feb 2026 00:00:00 +0000

This article examines the concept of vertical fiscal imbalance and its impact on the financial autonomy of local budgets from both theoretical and institutional perspectives. The study is grounded in fiscal federalism theory, intergovernmental fiscal relations, and the processes of centralization and decentralization. Vertical fiscal imbalance is interpreted as a mismatch between revenue and expenditure assignments across different levels of government, and its implications for transfer dependency and fiscal autonomy are analyzed. The paper also distinguishes between de jure and de facto fiscal decentralization. Based on the findings, institutional mechanisms aimed at strengthening the financial independence of local budgets are proposed.

THE CONSTITUTION AND THE LEGAL FOUNDATIONS OF COMBATING CORRUPTION

Zokirova O. G. — Sat, 28 Feb 2026 00:00:00 +0000

The article provides a scientific substantiation of the new stage in combating corruption in connection with the newly revised Constitution.

THE ROLE OF LOGISTICS PERFORMANCE IN INCREASING MARKETING STRATEGY EFFECTIVENESS

Jamoliddinov Faxriyor Shodiyor o‘g‘li — Sat, 28 Feb 2026 00:00:00 +0000

This article establishes logistics performance as a foundational driver of marketing strategy effectiveness in distribution. It argues that reliable delivery, inventory visibility, and supply chain agility are not just operational goals but critical marketing enablers. By ensuring promotional goods arrive on time and in full, logistics directly supports campaign success, retailer trust, and brand reputation. The article provides a framework for integrating logistics data into marketing planning, transforming the supply chain from a cost centre into a key source of competitive advantage and customer satisfaction.