IMPROVING STRATEGIC MANAGEMENT MECHANISMS FOR ENTERPRISES IN THE CONTEXT OF DIGITAL TRANSFORMATION

Ibrogimov Sherzodbek Khalimjon ogli

Authors

Ibrogimov Sherzodbek Khalimjon ogli Namangan State Technical University Associate Professor, Department of Economics; Doctor of Economic Sciences

Keywords:

digital transformation, strategic management, enterprise, digital technologies, digital management, management decisions, competitiveness, innovation, artificial intelligence, digital platforms.

Abstract

This article examines the theoretical and practical aspects of improving strategic management mechanisms of enterprises in the context of digital transformation. The study analyzes changes in enterprise management systems, strategic decision-making processes, and mechanisms for adapting to the market environment resulting from the rapid development of digital technologies. Particular attention is paid to the use of digital technologies, data-driven management decision-making, and the impact of artificial intelligence and digital platforms on enterprise performance. The article also considers issues related to increasing enterprise competitiveness, optimizing management processes, and expanding opportunities for strategic development under conditions of digital transformation. Based on the research findings, scientific and practical proposals and recommendations are developed to improve the organizational and economic mechanisms of strategic management of enterprises.

References

Ansoff H.I. Strategic Management. – London: Macmillan, 1979.

Westerman G., Bonnet D., McAfee A. Leading Digital: Turning Technology into Business Transformation. – Boston: Harvard Business Review Press, 2014. – 256 p.

Porter M.E. Competitive Strategy: Techniques for Analyzing Industries and Competitors. – New York: Free Press, 1980.

Mintzberg H., Ahlstrand B., Lampel J. Strategy Safari: A Guided Tour Through the Wilds of Strategic Management. – New York: Free Press, 1998.

Bharadwaj A., El Sawy O.A., Pavlou P.A., Venkatraman N. Digital Business Strategy: Toward a Next Generation of Insights. MIS Quarterly, 2013, Vol. 37, No. 2. – Pp. 471–482.

Vial G. Understanding Digital Transformation: A Review and a Research Agenda. The Journal of Strategic Information Systems, 2019, Vol. 28, No. 2. – Pp. 118–144.

Warner K.S.R., Wäger M. Building Dynamic Capabilities for Digital Transformation: An Ongoing Process of Strategic Renewal. Long Range Planning, 2019, Vol. 52, No. 3. – Pp. 326–349.

OECD. Digital Economy Outlook 2024. – Paris: OECD Publishing, 2024.

Uzum. Uzum Reports Strong 2025 Results as Investments Fuel Sustained Growth Across Fintech and E-Commerce. – 12 February 2026. https://uzum.com/en/press-center/news-and-press-releases/uzum-reports-strong-2025-results-as-investments-fuel-sustained-growth-across-fintech-and-e-commerce

Uzum. Uzum Announces Financial Results for 2024. – 24 February 2025. https://uzum.com/en/press-center/news-and-press-releases/uzum-reports-strong-2025-results-as-investments-fuel-sustained-growth-across-fintech-and-e-commerce