Gap analysis on Tourism product offerings and visitor experiences North India states

Abstract

The gap analysis on tourism product offerings and visitor experiences in North Indian states seeks to identify disparities between the current tourism infrastructure and services and the expectations or needs of domestic and international visitors. North India, renowned for its diverse cultural heritage, historical landmarks, natural landscapes, and spiritual destinations, attracts millions of tourists annually. However, despite its potential, significant gaps exist in the alignment of tourism products and visitor experiences. These include inadequate infrastructure, inconsistent service quality, limited digital accessibility, and a lack of innovative, immersive experiences tailored to evolving tourist preferences. While some states excel in promoting specific attractions, others struggle to provide a cohesive tourism ecosystem, leading to an uneven distribution of visitors and economic benefits across the region. Furthermore, gaps in accessibility, sustainability practices, and integration of local communities into tourism development hinder the full realization of the sector’s potential. This study aims to bridge these gaps by identifying shortcomings through visitor feedback, benchmarking successful tourism models, and analyzing state-wise offerings against global standards. The findings will offer actionable insights for policymakers, tourism boards, and stakeholders, emphasizing strategies to enhance visitor satisfaction, promote sustainable tourism, and ensure equitable development across North India. By addressing these gaps, the research aspires to contribute to the region's long-term growth and global competitiveness in tourism.