EUROPEAN AND US EXPERIENCES IN MANAGING INNOVATION IN ENTERPRISES.

Abstract

This article presents a comparative analysis of the theoretical underpinnings of innovation management, drawing on the practical experiences of the European Union and the United States. Initially, the research explores the conceptual framework of innovation management, examining contemporary methodological approaches and global statistical patterns. In the United States, the innovation ecosystem is distinguished by robust collaboration between the public and private sectors, active participation of venture capital, and rapid technological advancement. In contrast, the European Union emphasises long-term strategic planning, sustainability, and socially oriented innovation models. Large-scale initiatives such as Horizon Europe and Digital Europe play a pivotal role in fostering innovation across the continent. The study systematically compares both regions, identifying key similarities and divergences, and substantiates its findings with statistical indicators and official data sources.